The goal of this event is to bring together communication leaders representing the World’s Most Ethical (WME) companies to engage in a robust dialogue on best practices in internal and external communications. The agenda, which includes best practice presentations, breakout discussions and expert commentary from industry leaders, focuses on:

• Internal communication strategies that contribute to creating an ethical business culture that engages staff and enables organizations to earn and maintain the WME recognition.
• External communication programs that highlight ethics as a differentiating brand attribute and positively position the business community with external stakeholder audiences.

Key conference speakers include:

• Roger Bolton, president, Arthur W. Page Society, who will discuss the New Model for Corporate Communications
• Richard Edelman, president and CEO, Edelman, who will discuss the 2012 Edelman Trust Barometer
• Jack Martin, Global Chairman and CEO, Hill + Knowlton Strategies
• Rear Admiral Dennis Moynihan, U.S. Navy Chief of Information 
• Mike Paul, president and senior counselor, MGP & Associates PR
• Dana Perino, Fox News Commentator and former White House Press Secretary
• Jennifer Prosek, CEO and founder, CJP Communications

Agenda (Subject to Change):
8:00 a.m. - 5:00 p.m. Workshop
5:00 p.m. - 6:30 p.m. Cocktail Reception

• Continental Breakfast and Welcome by Thomson Reuters
• Keynote Remarks by Richard Edelman, President and CEO, Edelman: 2012 Trust Barometer
• Sharing Best Practices with World’s Most Ethical Companies representatives
• Lunch Discussion
• Expert Panel Discussions (Unique Perspectives)
• Breakout Sessions, including U.S./Global, Consumer/B2B/B2G, and Small Company/Large Company
• "New Model for Corporate Communications” Roger Bolton, President, Arthur W. Page Society
• Key Takeaways Discussion
• Cocktail Reception